The calls started coming in a few weeks ago.

Then the DMs.

Different brands.

Same questions.

“We want to build a presence. We want organic growth. But we don’t want to post just to post.”

I let them talk. I’ve learned not to interrupt.

Usually, they circle back to the same hesitation.

“We’re not sure where to start.”

That’s when I ask the question.

“How often are you posting right now?”

Most of the time, the answer is silence. Or something like, “We’re waiting until it feels right.”

That’s the trap.

You wait for clarity, but clarity comes from movement.

They’re trying to build the second floor before they’ve poured the slab. Focused on creative angles, hooks, and campaigns before they’ve built any trust.

I tell them the same thing.

Start with what’s already there. Your website. Your product pages. Your reviews.

You don’t need to invent something new. You need to translate what you’ve already built into a format people actually see.

One post a day.

Stories. Reels. Carousels. Whatever fits the message.

It doesn’t have to be perfect. It has to be consistent.

That’s the part no one wants to hear.

They want a playbook. They want the winning move.

But before you can optimize, you have to show up.

Every day.

Once you have a foundation, the feedback tells you where to go next.

That’s how we do it. That’s how it grows.