Hey. I'm Chris Lang.

I grew up in Oklahoma with no electricity and no running water. My first job after I got married was $5.15 an hour in a warehouse with a baby on the way. I didn't have a degree or connections.

Today I'm a partner in Fresh Chile. Top 1% Shopify store. Over $30 million in sales. I also run MOVE, an email and retention agency with 15 people across 5 continents.

I'm telling you that so you know this comes from operating, not advising.

Here's the reality.

We're spending 60% less on Meta this year. And last year was our biggest year ever.

How?

We stopped chasing new customers and started taking care of the ones we already had.

We had data on over 500,000 Shopify customers. Who bought. What they bought. When they came back.

So we used it.

Our returning customer rate is 52%.
We spent about 20% less on ads than the same week last year and ROAS climbed from 3.91 to 5.11.

That's not the ads. That's the list.

When we launched Big Jim, we hit email and SMS first. No organic post. No paid ads that day.

$42,000 on a Sunday.

Most brands don't have a traffic problem.
They have a second order problem.

They pay Meta to get a customer.
Then pay Meta again to get the same customer back.

Email sits there doing promo blasts when sales look slow.

I know because I've done it.

I once sent an out of stock email to 150K people.
Our post purchase email was written by AI. It shows.

So we rebuilt it.

Ben Fitterman and I are rebuilding Fresh Chile's email program live on Omnisend. Ben is our Head of Retention. He has generated over $100M for clients through retention.

Here's one thing we learned.

A 3,000 person SMS made $774.
A 48,000 person send made $1,900.

Small segments can win.

That's the work we do for brands.

We build your welcome flow.
We fix your abandoned cart and post purchase.
We segment your list so the right people get the right message.
We run your campaigns.
We report on what actually hit your bank account.

And we test it on my brand before it ever touches yours.

Who this is for.

Shopify brands doing six figures and up.
You have customers. You have a list.
It's not doing enough.

If you're doing six figures, this is how you build it right from the start.
If you're doing seven or eight, this is how you stop paying for the same customer twice.

We keep the number of brands we take on small because the work is hands-on.

Book a call. We'll look at your flows, your segments, and your last few campaigns. I'll tell you straight if we're a fit.

If we're not, you still leave knowing what to fix first.

A real conversation between operators.

cal.com/chrislangsocial

Tell your story,

Chris Lang